Annapolis Valley Attractions Map: 2018 Rate Sheet

Valley Map DRAFT Layout 2017 Side 1We are producing a printed map of Annapolis Valley attractions that helps visitors see the best of our region.

It covers from Digby to Windsor and includes waterfalls, beaches, lighthouses, trails, and much more. The map will be distributed for free around the province and online.

Jump straight to the map details or keep reading to learn a little about Bryan and Dena.

Annapolis Valley Attractions Map
2018 Advertising Opportunity

Hi, we're Bryan and Dena – welcome to WiseGuides! We blog about the best of Nova Scotia.

We were both born here in Nova Scotia's Annapolis Valley. And after 6 years in South America, we returned home determined to share the best of our province with the world. More about us.

Annapolis Valley Map 2017 We are both tourism content marketers at our company, Storyteller Media, based in Greenwood, N.S.

We are producing a printed map of Annapolis Valley attractions that helps visitors see the best of our region. The map will be distributed for free – at visitor centres across the province, at local businesses and online at wiseguides.ca.

We are just finishing up the map design. I’ve attached the map with our current progress so you can get an idea of the overall appearance.

How You Can Participate:

  1. Advertise (see rates belowPrices start at $179.40 with considerable savings for larger spots.
  2. Request maps for your location
  3. Submit attractions and suggestions for next year

Here's what you need to know to get started:

Contact Bryan to be notified when booking opens in November 2017!

 


Annapolis Valley Map Details

  • Full colour, foldable print map
  • Size: 24” x 18” (folds to 4” x 9” )
  • Maps are free
  • Print run: 10,000 maps (2018)

2018 Map Schedule

  • Booking deadline: January 15, 2018
  • Final ad sign-off: February 12, 2018
  • Release date: April 16, 2018

Annapolis Valley Map 2017 iconAnnapolis Valley Attractions Map

  • Full set of natural attractions, including beaches, waterfalls, trails, picnic parks and lighthouses.
  • Featuring only the Annapolis Valley – from Windsor to Digby, including detailed maps of many towns.
  • Support site: WiseGuides.ca is our local travel site and contains detailed information on all the local attractions. The page wiseguides.ca/valley (currently under development) will be a hub for all Valley attractions.
  • Dedicated landing page on WiseGuides.ca: Visitors can view and download the map and view clickable ads from all advertisers, sending traffic to their website.
  • Province wide distribution: Maps will be distributed for free at VICs, online, and other strategic locations around Nova Scotia. See below for more detail.

Map Distribution

10,000 maps will be distributed at 23 Visitors Information Centres around the province, at participating advertisers, other local pickup points, and online at WiseGuides.ca

  1. Distribution at 23 Visitor Information Centres across Nova Scotia:
    • 6 Provincial VICs: Airport, Amherst, Halifax Waterfront, Peggy’s Cove, Port Hastings, and Yarmouth
    • 11 Annapolis Valley VICs: Annapolis Royal, Bear River, Berwick, Bridgetown, Digby, Kentville, Kingston/Greenwood, Middleton, Weymouth, Windsor, and Wolfville
    • 6 South Shore VICs: Blockhouse, Caledonia, Chester, Liverpool, Lunenburg, and Mahone Bay
  2. Distribution at participating advertiser locations through the Annapolis Valley region. Each advertiser can request up to 100 maps at a time.
  3. Online at WiseGuides.ca: Visitors can view and download the map and view clickable ads from all advertisers.

Ad Features

  • Full colour display ads. Sizes begins at 3.7” x 1.5”.
  • All ads also display on map landing page on WiseGuides.ca with clickable links.
  • Two ways for clients to find you:
    • Coordinates on your ad to find your physical location on the map
    • Numbered location pin on the map to locate your ad
  • Category headers (e.g., Bed & Breakfast, Whale Watching, etc.) on each ad to highlight your business. This header also includes the map location coordinates.
  • Free ad layout, with one revision.

Contact Bryan to be notified when booking opens in November 2017!

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2018 Ad Rates

Proposed rates – will be confirmed in November 2017.

  1. Standard Ad: $179.40
  2. Double Ad: $274.25*
  3. Triple Ad: $411.38*

*Double and triple ads get guaranteed placement. Prices in CAD, taxes extra.

Ad Sizes and Placements

  • Standard Ad: 3.7” x 1.5” (9.40 cm x 3.81 cm)
  • Double High Ad: This location runs down either the right or left side of the map. Size is 2X a standard unit. Size: 3.7” x 3.28” (9.40 cm x 8.33 cm)
  • Double Wide Ad: This location runs across either the top or bottom of the map. Size is 2X a standard unit. Size: 7.67” x 1.5” (19.48 cm x 3.81 cm)
  • Triple High Ad: This location runs down either the right or left side of the map. Size is 3X a standard unit. Size: 3.7” x 5.06” (9.40 cm x 12.85 cm)
  • Triple Wide Ad: This location runs across either the top or bottom of the map. Size is 3X a standard unit. Size: 11.64” x 1.5” (29.56 cm x 3.81 cm)

Click to enlarge image

Valley Map DRAFT Layout 2017 Side 1

Side 1: Annapolis Valley Attractions Map (2017)

Click to enlarge image

Valley Map DRAFT Layout 2017 Side 2

Side 2: Annapolis Valley Attractions Map (2017)

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Bonus Exposure

The first 20 advertisers to book their space (and pay their invoice) will receive one month free display advertising on WiseGuides.caDisplay advertising details: Location is right sidebar. Ad dimensions are 300px wide x 250px high. Ads display on a rotation basis with 4 other ads. Value $95.

Important Details:

  1. Accommodations and campgrounds must be licensed and approved by one of the following recognized quality programs: Nova Scotia Approved, Canada Select, or CAA.
  2. All payments due upon receipt of invoice. Ad invoice must be paid in full by April 19th, or earlier.
  3. Final distribution sites are subject to change as we establish the best channels. We’ll be adding new pickup points though the season.

Contact Bryan to be notified when booking opens in November 2017!

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WiseGuides is produced by Storyteller Media.

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